Sei izvi zvichikosha maminetsi ako matatu?

Kana uri muridzi wekambani, maneja wekutenga zvinhu, kana mushandi we e-commerce, pamwe wakambosangana nechiitiko ichi:

Unovhura Alibaba, wotsvaga "mabhegi echipo," uye zviuru zvemhedzisiro zvinoonekwa. Peji nepeji yemabhegi epepa akafanana, mibato yakafanana, mashoko akafanana. Unopedza masikati uchienzanisa vatengesi, wobva waona kuti — hauna kana pfungwa yekuti wovimba nani.

Iyi haisi mhosva yako. Ndiyokusawirirana kwemashokodambudziko reindasitiri yese yemabhegi ezvipo.

Tiri fekitori ine ruzivo rwemakore anopfuura makumi maviri mukugadzira mabhegi epepa. Tichabvuma chimwe chinhu:Indasitiri iyi yakanaka pakuudza vatengi kuti "isu tinogona kuzviitawo," asi yakaipa pakutsanangura "kuti mari yako inoenda sei, sei, uye kupi chaizvo."

Saka tiri kuita chimwe chinhu chinopesana nemutemo weindasitiri:kupatsanura pfungwa dzemitengo, pfungwa dzekusarudza zvinhu, uye pfungwa dzekugadzira mabhegi ezvipo kuita mushumo waunogona kunzwisisa.

Iyi haisi katarogu yezvigadzirwa. Ipfungwa yekusarudza zvinhu zveindasitiri.

Kukosha Kwakavanzika Kwemabhegi Ezvipo — Zvinonyanya Kuderedza Kurongedza

Musika wepasi rose wekupakira zvipo wakasvika mabhiriyoni makumi maviri nemapfumbamwe nemakumi mapfumbamwe nematatu emadhora muna 2025 uye unotarisirwa kusvika mabhiriyoni makumi mana nemana nemakumi mapfumbamwe nematatu emadhora panosvika gore ra2034, uchikura paCAGR ye4.99%.-42Asi zvinonakidza kuti,Mabhegi ezvipo ndiwo chikamu chisinganyanyi kukosheswa cheketani yese yemutengo.

Sei?

Nekuti mabrandi mazhinji anopa bhajeti rekurongedza achishandisa fomura iyi: Mutengo wekurongedza = Mutengo wezvinhu + Mutengo wekudhinda. Wedzera nehuwandu.

Asi fomura iyi inorasikirwa nechinhu chinoshanduka:Chii chinoitika kubhegi mushure mekunge rashandiswa.

Takashanda nekambani yekugadzira yakazvimiririra. Vakagadzirisa bhegi rechipo nesu, vachiwedzera zvinhu zviviri zvaiita sezvisina basa:

·Kusimbiswa kwechimiro pasi (+$0.02 pabhegi)

·Kupfeka kusingapfeki zvakanyanya (+$0.01 pabhegi)

Vakabva vatiudza kuti: kuchengetedza vatengi kwakawedzera zvakanyanya. Kwete nekuti chigadzirwa chavo chakachinja, asi nekutiVatengi vaiona bhegi racho serakanaka zvekuti vaisagona kurirasa. Vaichengeta kumba kana muchitoro chavo, vachipa kushambadzira kwemahara zuva rega rega.

Mutengo webhegi rechipo iroro wakawedzera neasingasviki $0.03, asi hupenyu hwaro hwakabva pa "maminitsi matatu" kuenda ku "mwedzi mitatu."

Ichi ndicho chinhu chekutanga chatinoda kutaura:Kukosha kwebhegi rechipo hakufanirwe kuyerwa nemutengo waro, asi nehuwandu hwezvinhu zvinotengeswa nekambani padhora rimwe nerimwe rinoshandiswa.

Kupatsanurwa Kwemitengo Yemabhegi Ezvipo Akagadzirwa Nemaoko — Gwaro "Rinoonekera"

Ndechipi chinhu chikuru chiri kutaurwa nezvacho muindasitiri yemabhegi ezvipo?Pfungwa dzemitengo.

Bhegi rechipo rakaenzana rinogona kuva nemitengo inosiyana ka2-3 pakati pevatengesi. Musiyano wacho unobva kupi? Ngationgororei.

Mutengo webhegi rechipo re kraft paper rakajairika:

Sei mitengo ichisiyana zvakanyanya kudaro?Nekuti mafekitori akasiyana anoita sarudzo dzakasiyana padanho rega rega — mamwe anoderedza huremu hwepepa kusvika pakuderedza mitengo, mamwe anogadzirisa mhando kuti awane maodha. Maitiro edu ndeekuti:Hapana nzira dzepfupi dzakavanzika. Hapana nzira dzekubvisa hunhu hwakashata pausingakwanise kuona.

Mukutenga mabhegi ezvipo eB2B, kushaikwa kwemashoko ndiwo mutengo mukuru. Musiyano wedu ndeuyu chaiwo:Unoziva chaizvo kuti dhora rega rega rinoenda kupi.

Kusarudzwa Kwezvinhu — Nei "Kraft Paper" Ichigona Kudhura Zvakapetwa Kaviri

Zvinhu zvepakutanga zvemabhegi echipo akagadzirwa zvakanangakuomarara, mutoro, uye magadzirirwo.

·Pepa rekugadzira pulp kraft remhando yeVirgin huni: Fiber refu, kugara kwenguva refu, pamusoro pakanyatsotsvedzerera. Yakanakira kudhinda kwakanaka uye mabhegi echipo epamusoro. Mutengo wakakwira, asi magadzirirwo acho haana kuenzana.

·Bepa rekugadzira rakadzokororwa: Yakanakira kuenzanisa kuchengetedzeka kwenzvimbo. Fibers pfupi, magadzirirwo echisikigo ane mavara. Yakanakira makambani anotsvaga runako rwechisikigo uye zvitupa zvekuchengetedza nharaunda.

·Bhodhi remifananidzo/pepa rakaputirwa: Nzvimbo yakafukidzwa kuti ive nemavara akawanda. Yakanakira mifananidzo yakazara nemavara. Inowanikwa muzvizoro uye mumapakeji emhando yepamusoro.

·Bepa rehunyanzvi: Inosanganisira bepa dema, rakapendwa nemavara emhando yepamusoro. Rinoshandiswa pakuona kwakasiyana-siyana uye kubata.

Kune mabhegi ezvipo emakambani, tinokurudzira kuenzanisa zvinhu nerudzi rwechipo uye kuzivikanwa kwechiratidzo - kwete kungotsvaga "zvinodhura zvakanyanya" kana "zvakachipa."

Maitiro Ekudhinda — Logo Yako Inokosha Marii?

Chiratidzo chiri pabhegi rechipo chakagadzirwa nemaoko ndicho chinhu chekutanga chinoonekwa pakati pebhizinesi rako nemutengi. Hunhu hwaro hunoratidza maonero ekutanga emutengi nezvebhizinesi rako.

Maitiro akasiyana ekudhinda ane mhedzisiro yakasiyana zvikuru uye mitengo:

·Kudhinda sikirini: Inki yakakora, ine mavara akawanda, haikwenyi. Yakanakira mavara makuru uye mavara. MOQ inochinjika, ine mutengo wakanaka.

·Kudhinda kweoffset (CMYK): Inogona kuburitsa ruzivo rwemhando yepamusoro yemifananidzo uye ma gradients. Yakanakira mifananidzo yakaoma. Inoda kugadzirwa kweplate, MOQ yakakwira.

·Kudhinda foil (goridhe/sirivha/goridhe reruvara rwerose): Kupenya kwesimbi, kupenya kwakanaka. Yakanakira ma logo nemabhegi echipo epamusoro-soro. Mutengo wakakwira, asi maonero epamusoro-soro akasimba.

·Kushongedza/kubvisa zvinhu: Mugumisiro wekubata une mativi matatu. Unowedzera hunyanzvi uye kuzivikanwa kwechiratidzo. Unowanikwa mumapakeji eumbozha.

·Kudhinda kwedhijitari: Hapana ndiro, yakaderera zvikuru MOQ. Yakanakira maodha madiki ekuyedza kana kugadzirisa zvaunoda. Mutengo wakakwira payuniti.

Kurudziro yedu:Chidhindo chefoil chezviratidzo, gadziriso yemapatani, sikirini yekushanda zvakanaka kwemari— enzanisa maitiro nekugadzira kuoma pane kushandisa maitiro mamwe chete pazvinhu zvese.

Sarudzo dzeKubata — Tsanangudzo Tsanangura Ruzivo rweMushandisi

Mubato ndiwo unonyanya kushandiswa mubhegi rechipo - uye ndiwo unonyanya kukundikana.

Miyedzo yekudhonza inokanganisa zvakananga kuchengetedzeka. Tinoita bvunzo dzekudhonza sampuli dzisina kurongeka pabhechi rega rega kuitira kuti tive nechokwadi chekuti mitemo yekutakura yazadzikiswa.

Nzira Yekusarudza Mabhegi Ezvipo Akagadzirwa Nemunhu — Muenzaniso Wekufunga Unokubatsira Kuchengetedza Mari

Mushure mekuongorora mazana enyaya dzekutenga mabhegi ezvipo emhando dzakasiyana, takagadzira hurongwa hwesarudzo:Rudzi rweChigadzirwa × Mamiriro Ekushandisa × Bhajeti Range → Kugadziriswa Kwakanaka

Danho 1: Sarudza rudzi rwechigadzirwa

·Mabhegi ekutengesa ezuva nezuva: Akawanda, akaenzana, anokosheswa nemutengo

·Mabhegi emwaka/ekushambadza: Akagadzirwa nemwaka, akagadzirwa nedhizaini, uye anongoshanda zvishoma

·Mabhegi ezvipo emakambani: Huremu hwepakati, kukosha kwemhando yepamusoro, kurongeka kwechiratidzo

·Mabhegi ekubatsira pamuchato: Mahombe madiki, kupedzisa kwakanaka, kugadzirisa zvinhu zvako

·Mabhegi ekutenga eumbozha: Mashoma-diki, magadzirirwo epamusoro, chiratidzo chemamiriro ezvinhu

Danho rechipiri: Ongorora mamiriro ekushandiswa

·Kushandiswa muchitoro: Hazvipfeki, zviri nyore kuchengeta

· Kurongedza kwekutumira: Kugadzikana kwechimiro, kunogona kuiswa pamwe chete

·Zvipo zvezviitiko: Zvishoma, zvinotakurika, zvinoonekwa pachena

·Zviitiko zvakanaka: Hunhu hwakanaka, hwemhemberero, hwekurangarira

Danho rechitatu: Gadza huwandu hwebhajeti

·Kupinda: Kushambadzira kwakawanda, kutengesa zvinhu zvepakutanga

·Mid: Kutengesa zvinhu zvemhando yepamusoro, zvipo zvezuva nezuva zvemakambani

·Premium: Makambani emhando yepamusoro, kurongedza kweumbozha

· Ultra-premium: Madhizaini mashoma, maitiro akasarudzika akagadzirwa

Danho rechina: Kugadzirisa magadzirirwo

Iyi nzira haisi yakakwana, asi inogona kukubatsira kuti ukurumidze kupfupisa sarudzo dzako uye kudzivirira kurasika mugungwa resarudzo dzakawanda.

Pfungwa Nhatu — Nei Brands Ichifanira Kufunga Patsva Mabhegi Ezvipo

Nzwisiso #1: Mabhegi ezvipo ndiwo nzira inodhura zvishoma yekuratidzwa kwemhando yepamusoro

Bhegi rechipo rinopinda nepakati pe "ma" exposure nodes" matatu kubva kufekitori kuenda kune mutengi wekupedzisira: imba yekuchengetera zvinhu → sherufu yekutengesa → imba yemutengi. Kana mhando yacho yakanaka zvakakwana, inopinda nepakati pe "node" yechina neyechishanu - kushandiswazve. Izvi zvinoreva kutiDhora rega rega raunoshandisa pabhegi rechipo rinoderedzwa mari kakawanda.Kana tichienzanisa, mari imwe chete inoshandiswa pakushambadzira inopa huwandu hwakatarwa hwezvinowanikwa.

Nzwisiso #2: Kuchinja kwekuchengetedza zvinhu hakusi mutengo - mukana wekukwikwidzana

Musika wepasi rose uri kuchinja zvikuru kuenda pakurongedza zvinhu zvinogara kwenguva refu. Mitemo yeEU yekurongedza zvinhu iri kusimba, ruzivo rwezvekuchengetedza nharaunda rwevatengi rwuri kuwedzera, uye zvisungo zveESG zviri kuita kuti kurongedza zvinhu kubva pakushandiswa kamwe chete kuenda pakuva "denderedzwa." Mabhegi ezvipo akagadzirwa nepepa rakanyoreswa neFSC, inki dzemvura, uye mibato inoora iri kuchinja kubva pakuva "yakanaka kuva nayo" kuenda kukuva "yezvinhu zvepatafura".-42.

Nzwisiso #3: Pfungwa dzeMOQ dzemabhegi ezvipo zvakagadzirwa nevanhu dziri kukanganiswa

Pachivanhu, mabhegi ezvipo akagadzirwa nemaoko aida MOQ yakawanda kuti aderedze mitengo yemaplate nemold. Asi nekudhinda kwedhijitari uye mitsetse midiki yekugadzira,MOQ pasi iri kudzikira zvakanyanya.Kune mabhurendi madiki nepakati ari kuedza magadzirirwo matsva, uyu mukana mukuru - tanga nemabheti madiki ekusimbisa magadzirirwo, wozowedzera zvichienderana nemhinduro dzemusika.

Tiri vanaani — Uye Nei Takanyora Chiziviso Ichi "Chisingawanzoitiki" cheVatori Venhau

Tiri fekitari yekuChina yave ichigadzira mabhegi ezvipo kwemakore anopfuura gumi. Kare, vatengi vedu vaive vatengesi vekunze kwenyika. Iye zvino, tinoda kubatana nemakambani zvakananga.

Takasarudza kusanyora chiziviso chenhau chekare tichiti "tatanga chigadzirwa chiri nani." Izvozvo zvinorasika muruzha.

Zvatinoda kuita ndeizvi:Bvisa musiyano weruzivo muindasitiri yemabhegi ezvipo.

Izvi zvinoreva:

·Kutsanangura kuti sei bhegi rimwe chete remagadzirirwo richigona kudhura kaviri kubva kune vatengesi vakasiyana

·Kugovana maitiro api akakodzera kubhadhara mari yakawanda — uye ndeapi ari "misungo yekubatsira"

·Tiri kukuratidza magadzirirwo anonyanya kushanda pamari yakasiyana-siyana

· Kukubatsira kushandura mabhegi ezvipo kuita ma amplifiers emhando yepamusoro uku uchidzora mitengo

·Ichi hachisi chiziviso. Chinongedzo chesarudzo dzeindasitiri.

Kana uri kutsvaga mabhegi ezvipo emhando yako asi usingazive kuti ungasarudza sei — kana kuti une zvinodiwa zvakajeka uye uchingoda mutengesi akavimbika — tinogona kukubatsira.

Basa rekuti "Transparent Quoting" rava kuwanikwa — Ona Chaizvo Mari Yako Inoenda

Kuti tienderane nechinyorwa ichi, tiri kutanga chirongwa che "kurwisa maindasitiri":Kutsanangura Zviri Pachena.

Kana ukakumbira mutengo wemabhegi echipo kubva kwatiri, hauzowani mutengo wese. Uchawanachirevo chechinhu chemutsetsekupatsanura:

Mari yepepa (huremu, zvinhu, rudzi)

Mari yekugadzira mapuratifomu nekudhinda

·Mubato uye mutengo wezvishongedzo

Mari yekugadzira nekugadzirisa

Mari yekurongedza nekutumira

Hamubhadhare "musangano weindasitiri." Munobhadhara chete zvamunoona.

Mabhizinesi makumi matatu ekutanga kuendesa mibvunzoachagamuchirapaketi yemuenzaniso yemahara (3-5 sampuli dzemuviri)pamwe chetemushumo wekuongorora mutengo wakagadzirirwa(mari yekutumira inoshanda).

Tsamba yemagetsi: janice@yuanxupaperbag.com

Nhare yeKubvunza:+860133 9275 2288

Webhusaiti: https://www.yuanxubag.com/

Tinogamuchira vatengi vatsva nevaripo kuti vashanyire fekitori yedu—mugadziri wemabhegi epepa ane hunyanzvi anofanira kujekesa maitiro ake ese ekugadzira.